Art Gallery App
A Case Study
Design a specialized mobile app for an Art Gallery
Duration: August-October 2022
Project Role: Designer, Writer, Researcher, and Design System Developer
Tech Used: Figma, Adobe Photoshop
Problem
Through competitive audit, I uncovered that galleries in my area do not have a heavy emphasis on visiting the venue. Therefore, the local community is not remarkably aware of the venue and the offerings. This creates a market opportunity for my gallery to focus on getting patrons to come to the venue and purchase works by local artists.
Primary Goal
To provide concise and helpful information needed for a guest to visit the gallery and allow a clear path for that to happen.
Target Personas
Local singles or families wishing to fill their homes with art created by local artists.
Homeschool families seeking to learn about and connect with local artists.
Key Challenges
1. Creating a path for the user to easily create a plan to frequent the venue.
2. Answer specific frequently asked questions within the app.
3. Creating a simple path for the user to purchase works.
User Journey Map
Simplicity is the Target
User Research
“Before visiting the gallery, what questions would you have about the exhibition?”
“What information was important to you in order to plan your visit?”
“How easy or difficult was it to know where to get important information for your visit?”
“What would make it easier for you to make a transportation plan?”
Research Insights
Prospective guests are interested in bringing their family to the venue.
The user actively sought out the cost of entry and artwork purchase options
Simplicity of getting directions to the venue is key
Iterations
Regarding Accessibility
All text and graphics meet or exceed contrast standards based on WCAG Guidelines.
Key Takeaways
As a homeschool parent myself, art galleries and museums have always been near and dear to my heart. This was my first time creating every part of the app experience, and I can definitely see how this could grow and morph into a highly effective tool for local galleries.
What’s Next?
I would love to take this framework and develop it for local art galleries and museums, helping them strengthen their brand while providing more and better opportunities for patrons to partner with the gallery to bring their community together with local artists.