I’m a Multi-Passionate Creative Leader with a strong focus on user-centric design and a deep understanding of learning programs and human behavior.

I’m an innovative problem solver and process optimizer who specializes in crafting purpose-driven solutions that drive positive change in society.

I’ve overseen school band programs, church donation platform creation, product launches, end-to-end video productions, and marketing campaigns, and I’d love to work with you!

Areas of Expertise


User-Centric Research & Design

Instructional Design

Data Analysis & Insights

Video Production

End-to-end Product Development

My Process


At the core of my process lies a clear and well-defined goal. By first establishing a precise objective, I can identify the areas that hold the greatest potential for success.

Once the goal is honed and validated, the project takes shape through the construction of a strategic framework. This framework serves as a roadmap, whether it be for the creation of an immersive online course or a captivating marketing video, guiding us towards achieving the desired outcome.

With a robust framework in place, we delve into the meticulous process of crafting content and continuously testing its impact. By conducting ongoing assessments throughout, we gain valuable insights into what works and what doesn't, enabling us to make informed adjustments without delay.

Upon assembling the initial draft, we subject it to rigorous evaluation against predefined metrics. If the results fall short of our expectations, we return to the framework, making necessary refinements and enhancements.

This iterative cycle of testing and refining repeats as many times as required, ensuring that we optimize the project's potential. It is through this meticulous approach that we strive to deliver exceptional outcomes.

Finally, armed with a meticulously crafted solution, we are ready to embark on the moment of launch. With careful planning, attention to detail, and a commitment to excellence, we unleash the project into the world, poised to captivate and resonate with its intended audience.